Actors, Needs, Context of Use and Solutions for Q-Cocino

A summary of the Actors, Needs, Solutions, and Context of Use

Actors

• Partners from different background are needed in order to find more opportunities.
• Magazines. Presentation of the application in cooking magazines will help us to reach cooking lovers and also in technological magazines in order to reach those people which are looking for new application and the latest novelties.
• Chefs. National famous chefs sponsorship will accredit the usability of Q-cocino.
• Advertising companies will be needed in order to advertise and promote Q-cocino to increase the popularity.
• Social media team. The best way to communicate with the users and get feedbacks.
• Supermarkets. Contracts with the most important supermarkets in Spain in order to offer especial conditions for common customers. 
• Other partners in the food industry.
• Applications provider (Apple, Android) in order to promote our app in their first pages.

Needs

• Time and health. In today’s lifestyle there is no time for cooking, people are looking for fast food in an easy and healthy way.
• Lack of cooking knowledge. People have availability to products but they do not know what to do with them
• Avoid thinking. There is no need to stress thinking about what they can cook, Q-cocino provides a huge amount of recipes with the ingredients you have in your fridge.
• Cheap. Eating at home saves money.
• Natural and fresh. Qcocino can accomplish all the legislation and norms applied to food industry, for example. We will make sure that our partners provide the most secure and natural products to our customers.
• Entertainment. For those who love innovate and experiment with new recipes and cook just for hobby.
• Trend of eating healthy food.

Context of Use

• User Profile:

User profile can be define as spanish independent people who don't have too much time to cook because they study or they work or both. Digital users with smartphones. 

User Scenarios

• Student who has class in the morning and work in the afternoon and just have one hour to cook at home. He does not have time to go and buy additional ingredients to cook different meals.
• Student who has enough time to cook and usually gets home at 1pm and wants to cook something which is healthy but doesn't know what to do. 
• Spanish that used to buy always the same kind of food and prepare the same dishes because he does not know what else to cook. He lacks of creativity.
• Spanish people that want to eat healthy but he does not have time to prepare a weekly or daily plan of healthy dishes and does not have time to go and buy additional ingredients. 
• People that they don't want to change its routine and what they usually buy. However, they want to try different dishes without additional effort. 
• People who don't have time to go to the supermarket and want to eat at home and they don't know what to cook at that time. 

• For people who:
• Do not know what else they can cook different than what they do
• Do not have time to cook.
• Do not have creativity to cook
• Do not want spend money in restaurants
• Want healthy food.
• Are bored about cooking the same recipes and want to experiment new meals.

• In the scenario of:
• Lunching time
• Dinner time
• At anytime the user is hungry
• At anytime the user want to cook for entertainment. 

Solutions

• Phone app and/or web page with a very simple interface where the user introduces available ingredients and receives a list of recipes which can be categorized through different attributes such as menu type (kids, vegetarian, low fat…) and time of preparation
• Goal - Collect all the easy recipes in order to provide people information about cooking with the ingredients they have in their fridge. Save money and time.
• There are existing alternatives such as Epicurious but in other countries, at the moment there are no direct competitors in Spain competing with Qcocino.
• History – There are some intends to do what we have in mind (Epicurious) but in other countries and they are too difficult. In Spain there is no direct competition, Qcocino will be easier and in Spanish.
• There are indirect competitors such as cook books, online blogs, internet, restaurants, pre-cooked food etc, but these alternatives are time consuming, expensive or unhealthy.
• Resistance to copy - we will look for patents in order to protect the intellectual property of Qcocino.
• Technological risk - All the information digitalized, there may have technological risks such as Internet connection failure.
• Technological complexity - The platform will be very easy and user friendly. It would be like a kind of database of all the recipes where users can filter it by the ingredients they have or want.
• Investment required: Medium level of investment.

By: Senli&Silvia Rubio