Spotting trends

Looking through the web in order to find trends on Spanish eating habits I have come across many news articles talking about the increasing trend on unhealthy fast food, many surveys asking about the favorite fast food 'dish' and other similar articles. But it is confirmed that the Spanish consumers are increasingly following a more unhealthy lifestyle due to other environmental changes such as a more busy life, the crisis which makes us work more, those who have less money start to spend less on food and therefore move onto cheaper unhealthy food and other similar cases.
One of the articles showed that 58% of Spanish workers claim to have suffered an increased level of job stress during the financial crisis, according to the Regus Business Tracker survey this trend also leads to a reduced water intake and meals are made at odd times and in an unbalanced way states the article.
Although this trend does not mean that Spaniards are not worried about their health it does mean they need a more efficient way in order to be able to follow a healthy lifestyle in such times as the financial crisis. It is often to find articles in the news with headlines such as: "Fast foods and bakery products double the risk of depression" and "Cholesterol and lifestyle habits determine 90 percent of heart attacks in the Canaries". 
On the other hand we should note that healthy trends have been found in areas such as Catalonia where  Sedentary lifestyle has been reduced since 2010 among Catalans, although obesity increases and the survey conducted by ESCA shows that Catalans are becoming more conscious about their health.
It is also important to note that in 2011 a survey stated that Spanish children are more obese than Americans the children obesity trend in Spain is of major concern and is important for us to note in order to research the parents market in Spain and find a posible target market in them.

By: Eva Borisova