Analogs
(Companies/Apps/ideas similar to our which have succeeded and our quick analysis about what we can learn form them)BigOven App
Lists more than 250,000 recipes, with a powerful search engine that offers many options for finding a recipe you’d like. Free for Android and iOs. Includes the idea of 'social network' rather than closed database and has rating systems. Also includes the possibility of a grocery list in accordance with chosen recipes. Upgraded version seeks to include restrictions to recipes. This app is very similar to our idea, although for the MVP we would look at a first closed database in order to have 'everything' under control. Unlike us they are only targeted at US and english speaking market. We can learn from them that this idea is possible, although we might have to look into the pricing issue, and consider an upgrade version and a free one searching a 'freemium' model.
Epicurious App
With tens of thousands recipes retrieved form the original web it is very much similar to big oven, although includes searched by ingredients (just like we plan to do) and has categories such as 'Barely know how to cook' which are great initiatives we can learn from.
Philadelphia App
The most similar spanish version with good remarks we can find would be the Philadelphia App. although promoting its cheese and basing its recipes on cheese Philadelphia this app has been highly successful in Spain. This demonstrates how necessary a Spanish generic and personalized app for cooking is.
Recetario App
This android app has been successful in the Spanish market and once again we can see the importance of sociability and user upload content which makes us realize this might be an important idea to take into account. But once more this app lacks the initiative to solve the problem of not knowing what to cook with existing ingredients in situ.
Looking into the future: Campbell's App
This app let's you scan the barcodes of the products available to you and offers recipes. This is a future perspective for our app we will happily evaluate.
Antilogs
(Companies/Apps/ideas similar to our which have failed and our quick analysis about what we can learn form them)Grocery Gadget Shopping list
Is not a direct antilog but is complex and we can lern from the reviews that simplicity is key.
Other apps which are all too similar to a cookbook and sometimes fail to be personal and miss the point of solving a real problem:
Cocina.es , ElleGourmet, OpeKitchen España...
Although we should note there are still things we can learn from these apps they are too general
We invite you to feel free to propose more analogs and antilogs we might have not thought about!
(What exactly are analogs and antilogs? click here)
Leaps of Faith
(“leaps of faith”: the as yet-untested questions we are banking our business on)
After identifying certain needs we assume our target market has and problems the following three main questions arise:
- Will our target market pay for this application? Even if necessary, maybe putting a price will be a setback
- Will our target market accept possible advertising or even product placement in our recipes?
- Are we able to create such an application which will have enough recipes, with basic products in order to satisfy our customers?
We invite you to feel free to propose leaps of faith questions we might have not thought about!
(What is a leap of faith? click here)
By: Eva Borisova
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