Relative Advantage: The only application with focus on the spanish market with such characteristics
Compatability: Used with the latest technology in the market such as smartphones and tablets. It will start in Apple and Android devices and we have future plans to expand in Window’s phone as well as creating a platform on the Web.
Simplicity: We want to make it as easy as possible (customized recipes in three clicks). The clients will be able to use the app intuitively.
Trialability: The standard platform will be free and following the freemium model we are going to charge only for the premium edition with extra characteristics. We are also evaluating a possibility to have a trial with full use and payable after an x amount of time, instead of a free+premium edition.
Observability: Marketing strategy will be based on word of mouth. As a long term option we would also like to include advertisement in supermarkets or in products where at the same time we will be advertise the brand inside the application. Difficulty because App stores are usually saturated and therefore visibility will have to apply to marketing to lead customers to look for it in the App stores.
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