Another Scenario Study

Situational Study: Exchange Student Living in Spain

 John, a twenty-one year old male attending La Salle University. John currently living with one other roommate similar in age and also a student was a perfect candidate to observe and study to see whether/how Q-Cocina would work for him. With very few ingredients in his refrigerator besides the very basic eggs, cheese, milk and bread most days he opted to make a really basic sandwich or ended up spending a lot of money getting fast food or take out that was very unhealthy. He explained that he wanted to eat healthier and loved to try new foods, but his lack of cooking knowledge and time to learn made it only practical to eat sandwiches or get food from restaurants. He also explained how much money it is to eat out almost everyday and as a student he has to compromise other spending in order to get food. He only goes to the grocery store once or twice a week and usually does not have recipes or meals in mind, but purchase what looks good, easy to prepare and cheap. With not having the time to shop for groceries daily each trip to the store is usually a time to stock up and resupply the basic ingredients that are constants in his refrigerator.

 John is a perfect candidate for the use of the Q-Cocina application. His lack of skill and knowledge in the kitchen, but his desire to learn and eat creatively and healthier would be solved by Q-Cocino. He indicated that he was very limited with time, but wanted to buy more food from the markets. Unfortunately, John never knew what to do with the things he would purchase, so Q-Cocina would help him not only expand his culinary skill, but also learn about new foods and recipes indigenous to the Spanish region. He explained that he would be willing to pay for this application not only a initial download fee, but monthly or annually too because in the long run he would be saving a lot of money and gain a skill that he never possessed before. Without even knowing of the product he explained that he was desperate to change his eating/cooking habits within the home.
By:Jack Formica