Interview 4 analysis

The Interviews proceeded as follows:
We introduce the product to the surveyee. After evaluating the product we present the freemium model asking
 where is the break-even point between the free and premium app they would find as reasonable. Then various pricing options are presented oscillating between 0.90€ to 3.99€ (this time the interviewee was not presented with this price range but asked about their opinion, and what monthly price they would be willing to pay).
We will therefore present various models of advertising:
- Pop up advertising
- Fixed advertising between stages of recipe/pages
- Product placement

Semi-Structured Interview: Female, Spanish, 45 years old, owner of an SME with 2 kids. Approximately 15  minutes of interview.

The interviewee seemed positive towards the app but I perceived she was not as keen on trying it as the previous interviewees, due to the lack of time. She found the app useful especially for her kids, due to monotonous dishes they 'always end up eating pasta'. She would like to find healthy alternatives her kids would enjoy. On the other hand she would be worried that the dishes proposed might have spicy ingredients, or wine in them and therefore would like some kind of filter or a stamp which would mention that the dish is ok for kids. This filter might also be 'I would like to be able to introduce into the app the fact that I have kids, or how many people we are in the family so the dishes could be in accordance with her family. She also mentioned that for a varied diet it would be good for the app to include seasonal ingredients, such as fruits. She would be willing to pay for a premium version if it had adaptation for kids but she would like to try it for free first. This interviewee did not propose a price she would be willing to pay, as she did not know the market prices for the apps and was firm on her decision to first try the app before she could put a price on it. On the other hand ads did not worry her and said that she would not mind any type of advertising as long as it would be 'reasonable' from where reasonable ment 'not too many ads, I don't want to be bombarded with them just like on TV'

Conclusion:
- In order to satisfy this target market of parents with kids we would need to adjust certain features of the app
- Advertisements seem unimportant as long as they are 'reasonable'
- Seasonal ingredients could be introduced
- Some demographics could be asked the user when creating an account at Q-cocino
- Stamps such as 'not recommended for kids' or 'very spicy' could be introduced

By: Eva Borisova