Interview 2 Analysis

The Interviews proceeded as follows:
We introduce the product to the surveyee. After evaluating the product we present the freemium model asking
 where is the break-even point between the free and premium app they would find as reasonable. Then various pricing options are presented oscillating between 0.90€ to 3.99€ (this time the interviewee was not presented with this price range but asked about their opinion, and what monthly price they would be willing to pay).
We will therefore present various models of advertising:
- Pop up advertising
- Fixed advertising between stages of recipe/pages
- Product placement

Semi-Structured Interview: Female, Spanish, 26 years old, part time worker. Approximately 15  minutes of interview.

My second interview was conducted to a 26 year old female, living with her partner and working part time. They are worried about saving up costs, especially because one of them is not working at the moment. She is starting to become more conscious about the importance of a healthy diet both for her and for her partner. She is also aware that most of the healthy dishes she know of are usually expensive,  require time, or require her searching through the internet or buying a cook book. She is worried about monotonous cooking habits as she says 'Sometimes I don't know what else to cook'
Her initial statement about the app when hearing about it was 'The idea is great, it would help many people who don't know what to cook in their day to day life'
The advertising didn't constitute any problem, 'it's free and it helps me, I don't mind if there is some usual advertising, like in most of the other apps'.
On the price issue the interviewee was not too keen. 'I wouldn't like to pay a monthly fee, it sounds like I am tied to something else and I have to pay monthly, maybe an anual fee or just a download fee would be great' 'I wouldn't pay for it probably, the features you siad where in the free version would solve my daily problems anyway'

An interesting thing was brought up when the interviewee was asked if there was something this application lacked. She said 'maximum price for each dish, for example: rice with mushrooms and oregano is a dish that costs you 4€, that would be nice to know and to see how much you are actually saving up with the app'

Conclusions:
- Positive attitude towards app
- Interested in trying out the free version
- Doesn't mind about any type of advertising
- Is price sensitive and proposes a price of: 2-5€ but as a single download, no monthly fee
- Thinks the basic version may cover her needs
- New characteristic could be added: average price per dish

By: Eva Borisova