Interview 3 Analysis

The Interviews proceeded as follows:
We introduce the product to the surveyee. After evaluating the product we present the freemium model asking
 where is the break-even point between the free and premium app they would find as reasonable. Then various pricing options are presented oscillating between 0.90€ to 3.99€ (this time the interviewee was not presented with this price range but asked about their opinion, and what monthly price they would be willing to pay).
We will therefore present various models of advertising:
- Pop up advertising
- Fixed advertising between stages of recipe/pages
- Product placement

Semi-Structured Interview: Female, Spanish, 40 years old, independent Business woman working at two jobs. Approximately 15  minutes of interview.

The interviewee is happy with her current eating habits, but does accept that sometimes she does not know what to cook or how to diversify her diet. She likes to eat healthy but prefers dishes which take little time to cook. She has no specific nutritional preferences such as low carb diet or vegetarian diet.

When presented with the idea she was positive about it. But thought that for her to be able to use the extended version she would need more 'I don't usually pay for applications, so I need them to really have something which interests me, I would say maybe let me try the premium version for a month before I need to pay for it'. She also did not seem very keen on the 'monthly payment ' You would get me scared with that, I would prefer a yearly fee, or a one time payment'. For the adverts she rated them from least to most 'annoying': Product placement, Pop up advertising and lastly fixed ads between recipes/pages.

She also mentioned interesting features which could be included in the app:

- Suggested decoration for the dishes
- Suggested products to acompany the product such as white wine for a dish with fish
- She would like the app to ask her if she had a microwave, an oven, gas or electric...etc.
- She would like to see the average price of the dish she is cooking
- She would also like to see the calories of each dish
- Most importantly she mentioned she would like her preferences to be saved by the app, and as she usually buys similar things and has always the same things in her fridge she would not like to have to introduce it every time she opens the app

Conclusions:

- We will evaluate the additional features mentioned in this interview, which have given us a fresh look of what can be added to the application
- Not keen on buying the app by paying monthly, would take her time in evaluating the app
- Has noted that she would be interested in trying the free version
- Would like the app to be more friendly, that is suggesting wines for dishes for example
- This interview gave an insight that this app could actually be seen as a chef in your kitchen who helps you with everything

By: Eva Borisova