Interview 10 Analysis

Semi-Structured Interview
Interviewee: A 22 year old male. Living with his girlfriend and a student in Barcelona Spain.
Duration of interview: 20 mins

1. Learning about his cooking and eat habits:
He explained that this is his second year living in Barcelona and will study for two more years here. He and his girlfriend(also was present during the interview) explained that with so many expenses as a student and living on their own, they prepared most meals at home and usually was very basic and cheap. They ate out once or twice a week and usually as a special occasion on the weekend. Both having different schedules attending different Universities finding time to cook and shop together was difficult. "We usually go together to the supermarket once a week and spend a lot of money and stock up the fridge for the week ahead". He tries to buy fresh vegetables and fruits and buy his protein fresh also, but it is normally to expensive for him and frozen food last longer and is less expensive. When I asked him what a typical dinner was like a said that normally they had pasta a few times a week or meat and a vegetable. They both explained that they knew the basics of cooking, but would consider themselves novices.

2. Introduction of Q-cocina:
When I told them that our group was developing a application that simplified cooking in so many ways, they both said they loved the idea but were aware of numerous other applications that provided a similar service that they had actually tried and never used again. The did however specify that they never have heard of programming the ingredients into the application and generating a library of possible meals. They both said that was something they really though could help them. Neither of them had any dietary needs but said they could see this being life changing to someone with an allergy or a vegan/vegetarian. They also focused on the shopping list that Q-cocino would offer to the premium members. They gave the idea that you could look through the database of recipes and choose a bunch of them for the week and the application would generate everything you needed to get on the one trip to the supermarket. He also said that neither of them have ever used cookbooks or the internet to get ideas from so this application would be hard for them to use in a routine. Which seemed to be a problem with many of the interviews conducted.

3. Explaining advertisements and costs:
After explaining both models of or application I asked them to put a price on what they would be willing to pay for it. Being students they said that they hardly every pay for any application and never have paid a monthly fee for an applications. They said that the features that would be beneficial to them would be on the premium model, but they would never pay monthly for it. They said for someone with an allergy or with more money they could see them spending 2-3 Euros a month for this service. However, surprisingly they said a .99 or 1.99 Euro one time price would be something they might pay for just for our freemium model, which was a huge surprise because they said they hardly ever pay for applications. I think there where some features that they really liked and would give a chance, but I got the feeling that they would not be frequent users and would probably end up downloading the application and never using again.

Jack Formica