Interview 8 Analysis

INTERVIEW 8 Analysis

The interview proceeds as follow.

1- Introduction of the product to the interviewee.

Interviewee: Female of 45 years old. Mother of 2 children (5 and 7 years old). She works as Human Resource Manager in a multinational.  She lives in Barcelona, Spain.

Time of the interview: 25 minutes

Summary

1. Question about her routine in the kitchen and cooking habits.

She used to go to have lunch at home every Monday and Wednesday and, some cases, when she is able, she likes to go also on Friday. Her husband worked as a CEO of a big company and he never has time to go and eat at home, so she is used to cook for herself. Her children have lunch at school, but in some occasion she pick them at school in lunch time in order to have more time with them; she arrives very late every day and she does not have time to spend with them during the week. She likes to go once a week to the supermarket, every Tuesday she organizes everything to have at least 1 hour for this activity. She likes to plan what to buy and then plan the week lunch table in order to buy all at once and diversify in her food. However, she always ended eating simple and easy dishes, almost always with salad as a first dishes and a protein for the second one. She likes to take care of her diet and she tries not to eat to much carbohydrates, such pasta, pizza or hamburger.

2. Introduction of the service

We start talking about the service that I was offering. She was interested with the filters where she can choose among different categories. She was very positive because additional to that, she would not need to be worried about what she's missing to do a specify dish and also because she would get more easy and simple recipes.

She was worried about how to identify the food on the application. She suggested that the application could save the latest usage in order to not to introduce the food every time they open the application. She suggested that the application would start after the first use with the question "Did you buy anything else from the last day?. Also I added the suggestion of the "New fridge" when the users what to start all over.

3. Price and advertising

When we start talking about how much she would be willing to pay for such service, she was a little confuse. She did not use to pay for any application, but she knows that her husband does. I explain her that similar applications have a prices between €0.9 and €3.99 and she took a good reaction because she compared with a cookbook that can varied from €10 to €50, which she thinks is ridiculous. She ask more about the different service that the free and the premium account would offer, and she stayed that she would pay no more than 4€ if this app would make her life easy and give her more time with her children. She was very interested in this because every feature I explained to her, she looked to how this could help her to spend more time with her boys. 

Regarding the advertising model, she didn't like it. She complaint on how many adds she use to see every day all places and sometimes when she gets an add email, she gets frustrated. That's is why she was more convince that she will pay a little more in order to don't have advertising.

By: Silvia Rubio