Interview 6 Analysis

INTERVIEW 6 (PROBLEM RECOGNITION)

This first interview was mainly focus to take more information about the targeted customer and analyzed more in deep the need and how we can provide a better solution. This interview is to add more information and go forward from the surveys. 

Interview 

Interview specifications: Male, 26 years from Barcelona, Spain. He works as a Junior Sales Manager in a start-up company.

The Interview proceeds as follows: 

Tell me how you or your household usually handles cooking dinner?

I live with two roommates, a girl and a guy. We used to have dinner together because it's the time to share what happen during the day. I work not so far from home as well one of my roommates. Sometimes we met at the apartment to have lunch together. The problem here is that I have to work mornings and afternoons and for me; lunchtime has become a space to take a break and be out of the office issues for a moment. I like my lunchtime but i can't think to go home and prepare my lunch because it takes a lot of time and sometimes I prefer to sit and relax and wait until someone come with the food. When I go to have lunch at home is because my roommate had prepare something and she calls me to pass over; but that happens once or twice a week. When we cook together, we usually divide the roles of the kitchen; one go to buy the ingredients, the other cook and the last he is in charge to wash the dishes. Despite the roles are very clear, we always ended doing all together. That happen when we plan a special dinner, but because my work and their daily activities, we haven't have time to do it for at least 2 months.

How often a week are you cooking a meal, either for yourself or others?

I really don't know. If I need to generalize I can say that I cook at least once a week for lunch. But there are some weeks that I cook twice or three times because I have time.

Have you ever tried any methods to improve cooking at home, such as cookbooks, other mobile applications, websites, classes?

Yes. When we first moved to the apartment, we bought a cookbook. Our plan was to cook delicious dishes and enjoy lunch and dinner time. Buy we used once if I'm not wrong. ("Why?") Because for each dishes it required many ingredients we didn't have and that we don't used them so much. And at then end, the rest of the food that it lasted and we didn't used it went directly to the garbage because we didn't know what else to do. Also because the dishes described in the cookbook are target for special events, and because our apartment is very little, we don't do too many reunions here.

We haven't try any other method rather than mom recipes or suggestions. Despite all of us are older than 25, we have a good family relationship and we still have contact with them; it is not unusual to call and ask for ideas or to know how to cook something.

If you could improve anything about your daily cooking routine, in which way would you improve it?

Well, I used to go to the gym at least three days a week. Now with my work it is almost impossible. I go once the weekend and that's it. I've not too much involved with diets, but I like to take care of my health.  Every time I go to restaurants I like to choose a healthy dish. But, you know, in restaurants and especially in random bar that I use to go, they cook with a lot of oil.

Interview Analysis

As the interview went through, the interviewee was becoming more and more interested on the topic. It is a perfect target customer as we described its problems and his needs. He has the problems that we already identified and additionally we find another factor that we can take use of: What to do with the food that you buy to do a specific dish and then you don't use it any more because you don't know how. This approach reaffirms one more that our idea could be used also to solve that problem.

The next interviews are going to be more related on the solution and not in the problem. Meanwhile, we are going to keep analyzing the market in order to get a specific market size, their attitudes, behaviors and routines in order to be more involved with them and understand more about their problems and how we can give them an effective and efficient solution. 

By: Silvia Rubio