Interview 7 Analysis

INTERVIEW 7 Analysis

The interview proceeds as follow.

Interviewee: Female of 23 years old. Student and living alone. Barcelona, Spain

Time of the interview: 20 minutes

Summary

Introduction of the product to the interviewee.

The interviewee seems to identify the problem and explain me that she faces situations like this very often. She gave me details about a situation happened the previous week with his boyfriend. On Saturday afternoon, they were together watching movies in his apartment. They went out the last night so they woke up late and they haven't eaten anything for lunch. They were tired, exhausted and they did not want to go out from the apartment because it was raining. They decided to have a late lunch at home with the ingredients they have and no need to buy anything; a simple, quick and good lunch. However, they spend almost thirty minutes deciding what to prepare because any option they give, the other was not agree; because he/she ate last day or she/he did not want at that moment or it took a lot of time or they always ended eating the same. She stayed without options and, creativity or cook' experience are not their strongest skills. At the ends, they went to the restaurant in front his apartment. She would like to stay at home, she explains but "we would be ended in a discussion other way".

For her answer, she was very interest about the service that I was explaining. And she liked the idea to used the mobile because she is not to involved in cooking and she would not want to spend money and buy a whole book about recipes. She asked me if the service would be for iOS and for Android to, as she has a Samsung Galaxy 3. It is something to take into account, because it is not enough that our target market has a Smartphone, we need to know if they use iOS or Andorid. We haven't decided yet, and also there is the option to design the service for both, but first we need to analyze the cost of it.

After evaluating the service, we present both the free and premium model and ask them how they would set the break-even point between both services. The prices provided oscillated between 0.90€ to 3.99€, based on other type of products similar or related in the application market. She was not very happy about the fact that she needs to pay. She told me that because she is not too involved with cooking, she would not buy it for any price. But, I started asking her about the time she used to go home and cook by herself, or how many times she repeat the same dish in a week. She realized that the problem was more a need rather than a whim. But she would like to try first before setting a price willing to pay.

Then I went through the advertising model. The first reaction of her was negatively; because one of the most complains of other applications he uses is related with to much advertising. We need to take this into account when deciding the advertising model, because this is going to be one of our revenues channels but we don't want to make it uncomfortable for the users.  

 By: Silvia Rubio