Interview 9 Analysis

Semi-Structured Interview 9
Interviewee: 28 year old male. Living alone in Barcelona, Spain. Works as a voice actor from home. Approximate interview time: 15 minutes

1. Finding out about his cooking and eating habits:
    He explained that his occupation is very on and off and some weeks he will work 20 hours a day and others he will work only a few hours from home or have the day off. This job makes eating and cooking very irregular for him and he could not give a week in routine because " With a different client or job each week, Its very difficult to keep a routine especially cooking and eating". He explained that cooking has always been a passion of his so on his days off or when he isn't in the studio or the office all day and night, he prepares a very nice meal and invites friends over. He indulges when it comes to food shopping and buys ingredients of the highest quality because nutrition is of great value to him. He wishes he could go to the market and buy fresh everyday in order to prepare more impressive lunches and dinners, but with just starting his career, usually stocks up at the supermarket on Monday and will go to buy fresh ingredients from a market on Friday or Saturday. He wishes he could cook everyday like he does on the weekend and explained, " I am always trying to learn to cook new dishes and different types of cuisine".

2. Introducing our product:
    I explained to him that a group of a few students and I were developing a mobile application that would allow for him to learn different recipes and be able to generate a list of recipes with the food available within his kitchen. After explaining to him all the other features our application would offer, he seemed very interested in the product. He said that when he has the time to cook he personally enjoys looking through cookbooks and planning out meals. Time and ingredients are not an issue for him because he bases his day around shopping cooking and entertaining his friends. However, during weeks where he has a project that requires ridiculous hours of work straight, this would be a lifesaver to him. He said "when I am busy I often just take out a pizza or make a sandwich for myself, whatever is quick and easy". He said if he was able to program what was available to him and they could make a meal in a short amount of time, that was healthy and delicious he would absolutely try the product and use it on the weeks where he was swamped with work

3. Discussion of advertising and pricing:
    I explained how we would have a freemium application that would have the basic features, but we would also have a premium account which would cost a fee, but would offer so many more features. He said that he would absolutely download the free version because that would solve the problems that he faced. loving to spend time and cook when able to the premium version would not really be what he was looking for because he enjoys looking through cookbooks and taking the time shopping and preparing. He did say however with the smart phone "boom" he could see his friends who are similar to him using the application and paying up to 2 euros for the service. When I explained advertisements on the free version, he had no problem that as long as it didn't completely interfere with the service the application provided. " Every free application has advertisements, but people still use them, so I don't think the free version having them is a problem at all".

Jack Formica