LET'S GET CLOSER TO OUR MARKET: EMPATHY MAP
Since we start our project, we've been
trying to identify and analyze our target market. However, it is difficult to
get to know them deeply and understand their thoughts and behaviors. In order
to expand our knowledge, we decided to do an empathy map including the three
types of customers we target: the student, the business man and the mom. Here
are some pictures of theses activities to give you an idea how this help us to
be more involve with them.
The empathy map help us to identify four
factors that influence the behavior: What they hear? What they feel? What they
see? What they say or do? You may think that these are questions easy and maybe
without connection about our topic, however, getting to know theses customers
and understand why they behave, what are they decision factors and influences
could help us to develop and create a more effective and efficient solutions
for them. Let's get start!
We are going to continuo working on this and we are going to update it soon with more analysis and conclusions!
By: Silvia Rubio and Eva Borisova
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