Interview 11 Analysis

Semi-Structured Interview
Interviewee: 40 year old mother living in Barcelona, Spain. Is a stay at home mother of one and also is a home-stay mother for an American student currently.
Interview duration: 20 mins

For this Interview I explained Q-cocino and all of the features it would have to offer. I explained both what the freemium model would be and the advertisements that would come along. I then explained to her the Premium version and explained the difference between them. After that I asked for what she though and what she would pay if she would pay for the application.

Summary:
As a home stay mother she thinks that the concept of the product is great. Having to prepare 3 meals a day for the program makes it very hard to make a variety of meals and planning for the week is also very difficult. She said she however doesn't know if the product would work for because she says it sounded complicated. She said she would pay up to 2 or 3 euros a month if the product was simple to use, but though with so many features it would be to complicated and she would not end up using it. She also was very interested in the shopping list aspect because it would make planning for the week much easier. As I though she was losing interest in the product she explain that she had been on a strict diet due to health problems. I explained that she could specify this in the database in order to get meals fit for her circumstance. She said that finding meals and products will very low sugar and salt has been difficult and this would be such an aid to her, again, if it was easy and convenient for her. I asked if she had any recommendations of features that would make her decide to try and hopefully use Q-cocino on a daily basis and she said:
1. Make sure it is simple so that older people will be able to navigate the application
2. Include video clips and pictures of what the ingredients and final products look like so people know what they are shopping for.
3. Be able to share with friends your profile and what you have cooked as recommendations of what to eat.